THE ANALYSIS OF MR ELIECER HERNANDEZ
HEAD OF THE BEZOYA WATER BUSINESS UNIT, WHERE THE NEW LINE HAS BEEN PRODUCING SUCCESSFULLY FOR SEVERAL WEEKS.
Director, why did you go for this type of format?
"The first and most important challenge facing the bottling industry, in Europe and worldwide, is that of sustainability.
For some time now, we have chosen Bag-In-Box packaging as a valid alternative to large formats, since this type of packaging allows reducing the use of plastic and, at the same time, preserving the quality of our product".